PROJECT: PR
DESCRIPTION: MUSICIAN LIVIO DELLA
LOCATION: REMOTE 

SITUATION:

Hip-Hop artist Livio Della is an African immigrant coming up out of Seattle. He's worked with the likes of Lil Wayne, Young Buck, G-Unit, and Noreaga. Livio's newest single "Young East Africans" off his upcoming album Paper Mache. With an already strong local fan base, Livio wanted to attract a wider audience nation-wide.

TASK:

Identify different avenues to promote Livio's new single and album.

ACTION:

  • Create and manage a press campaign to catch the attention of major blogs and other media outlets.
  • Run an email campaign announcing the new release.
  • Utilized internal company contact lists and relationships.

RESULT: