PROJECT: ILL CHRIS
DESCRIPTION: PROJECT MANAGEMENT & PR
LOCATION: REMOTE

SITUATION:

  • Chris had scattered management
  • Multiple points of contact with lack of follow-through
  • Needed an assistant to help manage day to day communications

TASK:

  • Bring artist communications up to date
  • Identify demographic for targeted social media campaigns
  • Recoup illxchris.com administrative access

ACTION:

  • I oversaw press, booking, sponsorship and fan inquiries on all digital platforms (email, IG, Twitter, FB) 
  • Managed social media accounts, public relations and online marketing campaigns.
  • I managed the transfer of illxchris.com domain and brought the website up to date
  • I created a centralized email address linked directly to the website
  • Implemented google analytics and increased web traffic

RESULT: 

  • Increased company response rates and fan engagement
  • Ran successful social media campaigns with audience averaging 3,000 and relevancy score of 3.
  • Booked shows in Seattle, Los Angeles, Mesa, New York, Oklahoma City, and Vancouver BC.
  • Music and video placements onto major platforms: Elevator, Worldstar Hip Hop, No Jumper, 7k, Hot New Hip Hop, Rapwave, Gaming Illuminaughty, Spotify, Youtube Sky Bass, and Digital Dope Boyz.
  • Facilitated brand sponsorship agreements with Alphabet Vodka, Strideline Custom Socks, Chalkline Official, and 017 valued at $20,000.